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Strategic advertising management / by Percy, Larry. Publication: Oxford : Oxford University Press, 2009 . xviii, 424 p. : 25 cm. Date:2009 Availability: Copies available: AUM Main Library (2),
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Strategic brand management / by Elliott, Richard H. Publication: Oxford : Oxford University Press, 2011 . xv, 303 p. : 25 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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