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Managing service firms : , the power of managerial marketing / by Skalen, Per. Publication: New York : Routledge, 2010 . xii, 185 p. : 24 cm. Date:2010 Availability: Copies available: AUM Main Library (2),
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International marketing / by Terpstra, Vern. Publication: Fort Worth : Dryden Press, 2000 . xxv, 753 p. : 29 cm. + Date:2000 Availability: Copies available: AUM Main Library (2),
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Interactive marketing : , revolution or rhetoric? / by Miles, Christopher, Publication: New York : Routledge, 2010 . 242 p. : 24 cm. Date:2010 Availability: Copies available: AUM Main Library (2),
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The crisis of food brands : , sustaining safe, innovative and competitive food supply /   Publication: Farnham, England : Gower, 2009 . xxx, 352 p. : Date:2009 Availability: Copies available: AUM Main Library (2),
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Marketing strategy : , a decision-focused approach /   Publication: Boston, MA : McGraw-Hill Irwin, 2011 . xx, 352 p. : 26 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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Online marketing / by Sheehan, Brian Publication: Lausanne : AVA Book, 2010 . 183 p. : Date:2010 Availability: Copies available: AUM Main Library (2),
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Consumer behaviour / by Noel. Hayden Publication: Lausanne : AVA Book, 2009 . 175 p. : Date:2009 Availability: Copies available: AUM Main Library (2),
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Relationship marketing : , a consumer experience approach / by Baron, Steve Publication: London : Sage, 2010 . 202 p. Date:2010 Availability: Copies available: AUM Main Library (2),
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Business-to-business marketing / by Brennan, Ross Publication: London : Sage, 2011 . xxi, 386 p. Date:2011 Availability: Copies available: AUM Main Library (2),
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International marketing / by Cateora, Philip R. Publication: Homewood, Ill. : Richard D. Irwin, 1983 . xiv, 801 p. : 25 cm. Date:1983 Availability: Copies available: AUM Main Library (1),
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Marketing research / by Chisnall, Peter M. Publication: London : McGraw-Hill, 1986 . x, 352 p. : 25 cm. Date:1986 Availability: Copies available: AUM Main Library (1),
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Retail Internationalization in Emerging Countries by Pennemann, Karin. Publication: . XIX, 179 p. 18 illus. Availability: Copies available: AUM Main Library (1),
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Marketing /   Publication: Boston, MA : McGraw-Hill/Irwin, 2003 . xliii, 741 p. : 29 cm. + Date:2003 Availability: Copies available: AUM Main Library (3),
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Global marketing / by Lamont, Douglas. Publication: Oxford : Capstone Pub. , 2002 . 132 p. p. ; 18 cm. Date:2002 Availability: Copies available: AUM Main Library (3),
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Advertising campaign strategy : , a guide to marketing communication plans / by Parente, Donald. Publication: Fort Worth : Dryden Press, 2000 . xxi, 371 p. : 24 cm. Date:2000 Availability: Copies available: AUM Main Library (1),
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Fundamentals of marketing research /   Publication: Thousand Oaks, CA : Sage Pub., 2007 . 6 v. : 24 cm. Date:2007 Availability: Copies available: AUM Main Library (6),
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International marketing / by Cateora, Philip R. Publication: Boston, MA : McGraw-Hill/Irwin, 2005 . xxxiii, 697 p. : 29 cm. + Date:2005 Availability: Copies available: AUM Main Library (1),
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Sales force management / by Johnston, Mark W. Publication: Boston, MA : McGraw-Hill/Irwin, 2006 . xvii, 491 p. : 26 cm. Date:2006 Availability: Copies available: AUM Main Library (1),
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Green marketing in emerging economies : , a communications perspective /   Publication: Cham : Palgrave Macmillan, 2022 . xix, 279 p. : 22 cm. Date:2022 Availability: Copies available: AUM Main Library (1),
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