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Managing the brief for better design / by Blyth, Alastair, Publication: London : Routledge, 2010 . xix, 275 p. : 25 cm. Date:2010 Availability: Copies available: AUM Main Library (1),
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Strategic marketing : , creating competitive advantage / by West, Douglas C. Publication: Oxford : Oxford University Press, 2010 . xxvi, 585 p. : 25 cm. Date:2010 Availability: Copies available: AUM Main Library (2),
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A genie's wisdom : , a fable of how a CEO learned to be a marketing genius / by Trout, Jack. Publication: Hoboken, N.J. : Wiley, 2003 . viii, 120 p. : 23 cm. Date:2003 Availability: Copies available: AUM Main Library (1),
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