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Marketing planning : a workbook for marketing managers /

by Dibb, Sally,
Authors: Simkin, Lyndon,%1961-%joint author Published by : South-Western Cengage Learning, (London :) Physical details: xxv, 227 p. : ill. ; 25 cm. ISBN: 1844807827 Subject(s): Marketing %Planning. | %Marketing %management Year: 2008
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 658.8 D145 (Browse Shelf) Available JBC/2011/12360
Book Book AUM Main Library English Collections Hall 658.8 D145 (Browse Shelf) Available JBC/2011/12360
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658.8 C953Principles of international marketing / 658.8 C953Principles of international marketing / 658.8 D145Marketing planning : 658.8 D145Marketing planning : 658.8 D543Marketing essentials / 658.8 D543Marketing essentials /

Includes bibliographical references (p. 223) and index.

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