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Consumer behavior knowledge for effective sports and event marketing /   Publication: New York : Psychology Press, 2011 . xxxiv, 314 p. 23 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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The mood of information : , online behavioural advertising / by McStay, Andrew, Publication: New York, NY : Continuum International Pub. Group, 2011 . 191p. Date:2011 Availability: Copies available: AUM Main Library (2),
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Consumer behavior & marketing strategy / by Peter, J. Paul. Publication: New York : McGraw-Hill Irwin, 2010 . xix, 554 p. : 27 cm. Date:2010 Availability: Copies available: AUM Main Library (2),
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E-marketing : , theory and application / by Dann, Stephen, Publication: New York : Palgrave Macmillan, 2011 . xxii, 474 p. : 25 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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Microeconomics and behavior / by Frank, Robert H. Publication: New York : McGraw-Hill Irwin, 2010 . xxviii, 607 p. : 29 cm. Date:2010 Availability: Copies available: AUM Main Library (1), AUM Main Library (1),
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Consumer behavior : , a Eurpean perspective /   Publication: Upper Saddle River, NJ : Pearson/Prentice Hall, 1999 . xxv, 700 p. : 29 cm. Date:1999 Availability: Copies available: AUM Main Library (2),
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Credit scoring, response modelling and insurance rating : , a practical guide to forecasting consumer behaviour / by Finlay, Steven, Publication: Houndmills, Basingstoke : Palgrave Macmillan, 2010 . xiv, 280 p. : 23 cm. Date:2010 Availability: Copies available: AUM Main Library (1),
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Go logo ! a handbook of the art of global branding : , 12 keys to creating successful global brands / by Cato, Mac Publication: Beverly : Rockport, 2010 . 208 p. : Date:2010 Availability: Copies available: AUM Main Library (2),
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Why she buys : , the new strategy for reaching the world's most powerful consumers / by Brennan, Bridget Publication: New York : Crown Business, 2009 . viii, 322 p. Date:2009 Availability: Copies available: AUM Main Library (2),
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Getting into your customer's head : , 8 secret roles of selling your competitors don't know / by Davis, Kevin Publication: New York : Crown Business, 1996 . xii, 308 p. Date:1996 Availability: Copies available: AUM Main Library (2),
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Consumer behavior and culture : , consequent for global and advertising / by De Mooj, Marieke Publication: London : Sage, 2011 . xv, 403 p. : Date:2011 Availability: Copies available: AUM Main Library (2),
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Consumer behavior : , buliding marketing strategy / by Hawkins, Deli. Publication: New York : McGraw-Hill, 2010 . xxii, 778 p. : Date:2010 Availability: Copies available: AUM Main Library (2),
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Consumer behaviour / by Evans, Martin Publication: Chichester, England ; | Hoboken, NJ : Wiley, 2009 . xv, 560 p. : 26 cm. Date:2009 Availability: Copies available: AUM Main Library (2),
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Managing customers through economic cycles / by McKean, John, Publication: Chichester, England: Wiley, 2010 . vi, 256 p. : 24 cm. Date:2010 Availability: Copies available: AUM Main Library (2),
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Consumer behavior : , buying, having, and being / by Solomon, Michael R. Publication: Boston, MA : Pearson, 2011 . 680 p. : 29 cm. Date:2011 Availability: Copies available: AUM Main Library (1),
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Consumer behaviour / by Blythe, Jim. Publication: London : Thomson Learning, 2008 . xxi, 456 p . : 28 cm. Date:2008 Availability: Copies available: AUM Main Library (2),
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Consumer behavior : , implications for marketing strategy / by Hawkins, Del I. Publication: Plano, Tex. : Business Publications, 1983 . xx, 645 p. : 24 cm. Date:1983 Availability: Copies available: AUM Main Library (1),
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Handbook of research on digital media and advertising : , user generated content consumption /   Publication: Hershey, PA : Information Science Reference, 2011 . xxvi, 742 p. : 29 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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Consumer behavior : , building marketing strategy / by Hawkins, Del I. Publication: New York : McGraw-Hill Irwin, 2013 . xxvii, 772 p. : Date:2013 Availability: Copies available: AUM Main Library (1),
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Consumer behavior : , buying, having, and being / by Solomon, Michael R. Publication: Harlow, England : Pearson Education, 2013 . 639 p. : 29 cm. Date:2013 Availability: Copies available: AUM Main Library (1),
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