Library of American University of Madaba
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How to write a marketing plan /
by Westwood, John,
Series: Creating success Published by : Kogan Page, (London :) Physical details: x, 172 p . : ill. ; 23 cm ISBN: 0749467126 Subject(s): %Marketing %management Year: 2013
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| Item type | Location | Call Number | Status | Date Due |
|---|---|---|---|---|
 Book |
AUM Main Library English Collections Hall | 658.802 W538 (Browse Shelf) | Available | |
| Book |
AUM Main Library English Collections Hall | 658.802 W538 (Browse Shelf) | Available | |
| Book |
AUM Main Library English Collections Hall | 658.802 W538 (Browse Shelf) | Available |
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| 658.802 M167What were they thinking ? : | 658.802 N481Marketing methods to improve company strategy : | 658.802 N481Marketing methods to improve company strategy : | 658.802 W538How to write a marketing plan / | 658.802 W538How to write a marketing plan / | 658.802 W538How to write a marketing plan / |
Preface -- Introduction -- Situation analysis : the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Writing the plan -- Presenting the plan, follow-up and revision -- Appendix C: Marketing plan for the UK market.
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