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Item type | Location | Call Number | Status | Date Due |
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AUM Main Library English Collections Hall | 658.802 W538 (Browse Shelf) | Available | |
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AUM Main Library English Collections Hall | 658.802 W538 (Browse Shelf) | Available | |
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AUM Main Library English Collections Hall | 658.802 W538 (Browse Shelf) | Available |
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658.802 N481Marketing methods to improve company strategy : | 658.802 N481Marketing methods to improve company strategy : | 658.802 W538How to write a marketing plan / | 658.802 W538How to write a marketing plan / | 658.802 W538How to write a marketing plan / | 658.804 B838Business-to-business marketing / |
Preface -- Introduction -- Situation analysis : the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Writing the plan -- Presenting the plan, follow-up and revision -- Appendix C: Marketing plan for the UK market.
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