Library of American University of Madaba
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Playing bigger than you are : how to sell big accounts even if you're David in a world of Goliaths /
by Brooks, William T.,
Authors: Brooks, William P. G.%author Published by : Wiley, (Hoboken, N.J. :) Physical details: xi, 228 p. : ill. ; 24 cm. ISBN: 0470260351 Subject(s): Selling %United States. | Small business %United States. | Selling %Terminology. Year: 2010
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| Item type | Location | Call Number | Status | Date Due |
|---|---|---|---|---|
 Book |
AUM Main Library | 658.85 B873 (Browse Shelf) | Available |
Includes index.
Selling to giants will transform your business -- Small businesses are uniquely qualified to sell to giants -- Finding friendly giants -- How corporations buy -- What's preventing you from winning big? -- The mental side of selling to the giants -- Positioning yourself to sell to the giants -- Learning the buyer' language -- Developing your sales presentation -- Making a successful bid -- You've won it, now build on it.
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