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Logo modernism /

by Müller, Jens,
Authors: Wiedemann, Julius.%editor | Remington, R. Roger,%joint author | Varea Riley, Isabel,%trans. | Wulfekamp, Ursula,%trans. | Fruhtrunk, Wolf,%trans. Published by : Taschen, (Koln :) Physical details: 432 p. : illu. (some color) ; 38 cm. ISBN: 3836545306 Subject(s): Logotypes (Printing) %Pictorial works | Logos (Symbols) %Pictorial works | Trademarks %Pictorial works | Logotypes (Printing) | Logos (Symbols) %Design | Commercial art. | Advertising. | Pictorial works. Year: 2015
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Reference Book Reference Book AUM Main Library R 741.6 M685 (Browse Shelf) Not for loan 20170201

Includes bibliographical references (pages 427-429) and index

Logo / Jens Müller -- Viva modernism! / R. Roger Remington -- Geometric : Angular ; Arrow ; Basic forms ; Circle ; Case study : Daiei ; Cross ; Dots ; Figurative ; Lines ; Case study: Mexico '68 ; Skewed ; Case study: Fiat ; Round ; Square ; Triangle -- Effect : Cut-off ; Case study : Claude Neon ; Split ; Duplication ; Grid ; Reflection ; Outline ; Overlay ; Positive/negative ; Case study : De Ploeg ; Rotation ; Three-dimensional ; White on black -- Typographic : A to Z ; Case study : Atlas Film ; Opened-up letters ; Case study : London Electricity Board ; Two letters ; Three letters ; Case study : Deutscher Taschenbuch Verlag ; Words -- Profiles : Adrian Frutiger ; Paul Ibou ; Yusaku Kamekura ; Stefan Kanchev ; Burton Kramer ; Paul Rand ; Karol Śliwka ; Anton Stankowski

"Examine Modernism's distillation in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giant, airlines to art galleries, these clean, clear logo concepts may be seen as the visual birth of corporate identity"--Jacket

Text in English, French, and German

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