Library Of American University Of Madaba
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Marketing research : an applied orientation /
by Malhotra, Naresh K.,
Published by : Pearson, (New York, NY :) Physical details: 882 p. ; 29 cm. ISBN: 1292265639 Subject(s): Marketing research | Marketing research %Methodology Year: 2020
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| Item type | Location | Call Number | Status | Notes | Date Due |
|---|---|---|---|---|---|
 Book |
AUM Main Library English Collections Hall | 658.83 M249 (Browse Shelf) | Available | inv 2023/0174 |
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| 658.83 K371Marketing research : | 658.83 M134Marketing research / | 658.83 M134Marketing research essentials. / | 658.83 M249Marketing research : | 658.83 M355Marketing research / | 658.83 M355Marketing research / |
Revised edition of the author's Marketing research, c2010
Includes bibliographical references and index
Introduction and early phases of marketing research -- Research design formula -- Data collection, preparation analysis and reporting
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