Perspectives in marketing, innovation and strategy /

Authors: Roy, Subhadip.%editor | Chakrabarti, Satyajit.%editor | Saha, Dipak.%editor | Mazumder, Rabin.%editor Published by : Routledge, (Oxon :) Physical details: xl, 254 p. ; 24 cm. ISBN: 1032574860 Subject(s): %Marketing | %Strategy. | %Innovations Year: 2024

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Item type	Location	Call Number	Status	Notes	Date Due
Book	AUM Main Library English Collections Hall	658.8 P467 (Browse Shelf)	Available	202500085

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	658.8 P388A preface to marketing management /	658.8 P388A preface to marketing management /	658.8 P467Personal, selling, including : amway, negotiation, shill, avon products, marketing collateral, sales force management system...	658.8 P467Perspectives in marketing, innovation and strategy /	658.8 P478A preface to marketing management /	658.8 P658Marketing foundations /