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Strategic advertising management /
by Percy, Larry.
Publication:
Oxford : Oxford University Press, 2009
. xviii, 424 p. :
25 cm.
Date:2009
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(2),
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Turn clicks into customers : , proven marketing techniques for converting online traffic into revenue /
by Forrester, Duane.
Publication:
New York : McGraw-Hill, 2010
. xv, 220 p. :
24 cm.
Date:2010
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Presentation planning and media relations for the pharmaceutical industry /
by Lidstone, John,
Publication:
Aldershot, Hants, England ; | Burlington, VT, : Gower, 2003
. vi, 151 p. :
25 cm.
Date:2003
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Wiley international encyclopedia of marketing /
Publication:
Chichester, England : Wiley, 2011
. 7 v. :
26 cm.
Date:2011
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(14),
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Copywriting : , successful writing for design, advertising and marketing /
by Shaw, Mark
Publication:
London : Laurence King, 2009
. 216 p. :
Date:2009
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The iovemarks effect : , winning in the consumer revolution /
by Roberts, Kevin
Publication:
Brooklyn, NY : Power House Books, 2006
. 272 p. :
Date:2006
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Lovemarks : , the future beyond brands /
by Roberts, Kevin
Publication:
New York : Power House Books, 2005
. 245 p. :
Date:2005
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The anatomy of buzz : , real-life lessons in world-of- mouth marketing /
by Rosen, Emanuel
Publication:
New York : Doubleday, 2004
. xvi, 360 p.
Date:2004
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Rubies in the orchard : , the POM queen's secrets to marketing just about anything /
by Resnick, Lynda
Publication:
New York : Broadway Book, 2010
. xxviii, 211 p. [8] of plates.
Date:2010
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It's not who you know, it's who knows you! : , the small business guide to raising your profits by raising your profile /
by Avrin, David.
Publication:
Hoboken, N.J. : Wiley, 2010
. xxii, 216 p. ;
24 cm.
Date:2010
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Pay-per-click search engine marketing : , an hour a day /
by Szetela, David,
Publication:
Indianapolis, Ind. : Wiley, 2010
. xxxvi, 395 p. :
24 cm.
Date:2010
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Advertising and promotion : , an integrated marketing communications perspective /
by Belch, George E.
Publication:
New York : McGraw-Hill/Irwin, 2012
. xxxv, 769 p. :
29 cm.
Date:2012
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Handbook of research on digital media and advertising : , user generated content consumption /
Publication:
Hershey, PA : Information Science Reference, 2011
. xxvi, 742 p. :
29 cm.
Date:2011
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Marketing : , principles of advertising & IMC 2.e /
by Duncan, Tom
Publication:
[New York] : McGraw-Hill/Irwin, 2008
. 724 p. ;
28 cm.
Date:2008
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(3),
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The art of client service /
by Solomon, Robert.
Publication:
New York : Kaplan, 2008
. xxviii, 180 p. :
20 cm.
Date:2008
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Advertising campaign strategy : , a guide to marketing communication plans /
by Parente, Donald.
Publication:
Fort Worth : Dryden Press, 2000
. xxi, 371 p. :
24 cm.
Date:2000
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(1),
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Online marketing heroes : , interviews with 25 successful online marketing gurus /
by Miller, Michael,
Publication:
Indianapolis, Ind : Wiley Pub., 2008
. xvi, 319 p. ;
24 cm.
Date:2008
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Integrated advertising, promotion & marketing communications /
by Clow, Kenneth E.
Publication:
Upper Saddle River, N.J. : Pearson Prentice Hall, 2004
. xxvii, 538 p. :
28 cm.
Date:2004
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Lexique du marketing et de la publicite : , francais-anglais anglais-francais.
Publication:
Paris : Foucher, 1994
. 186 p. :
18 cm.
Date:1994
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Web marketing for dummies /
by Zimmerman, Jan.
Publication:
Indianapolis, Ind : Wiley Pub., 2012
. xvi, 412 p. :
24 cm.
Date:2012
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