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Brand-driven innovation : , strategies for development and design : required reading range model reader / by Abbing, Erik Roscan Publication: Lausanne : AVA Academia, 2010 . 208 p. : Date:2010 Availability: Copies available: AUM Main Library (2),
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The iovemarks effect : , winning in the consumer revolution / by Roberts, Kevin Publication: Brooklyn, NY : Power House Books, 2006 . 272 p. : Date:2006 Availability: Copies available: AUM Main Library (2),
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Lovemarks : , the future beyond brands / by Roberts, Kevin Publication: New York : Power House Books, 2005 . 245 p. : Date:2005 Availability: Copies available: AUM Main Library (2),
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The McGraw-Hill 36-hour course : , product development / by Belz, Andrea Publication: New York : McGraw-Hill, 2011 . xii, 237 p. : Date:2011 Availability: Copies available: AUM Main Library (2),
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Breaking away : , how great leaders create innovation that drives sustainable growth and why others fail / by Stevenson, Jane Publication: New York : McGraw-Hill, 2011 . xix, 234 p. : Date:2011 Availability: Copies available: AUM Main Library (2),
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Buying in : , what we buy and who we are ? / by Walker, Rob Publication: New York : Random House, 2008 . xxi, 291 p. Date:2008 Availability: Copies available: AUM Main Library (2),
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What were they thinking ? : , marketing lessons you can learn from products that flopped / by McMath, Robert M. Publication: New York : Three Rivers Press, 1998 . xvi, 240 p. : Date:1998 Availability: Copies available: AUM Main Library (2),
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Strategic brand management for B2B markets : , a road map for organizational transformation / by Sarin, Sharad Publication: London : Pesponse, 2010 . xv, 262 p. Date:2010 Availability: Copies available: AUM Main Library (2),
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The six immutable laws of mobile business / by Sugai, Philip. Publication: Hoboken, N.J. : Wiley, 2010 . xix, 201 p. : 24 cm. Date:2010 Availability: Copies available: AUM Main Library (3),
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Green building materials : , a guide to product selection and specification / by Spiegel, Ross, Publication: Hoboken, N.J. : Wiley, 2012 . xi, 387 p. ; 24 cm. Date:2012 Availability: Copies available: AUM Main Library (1),
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Fisher Investments on materials /   Publication: Hoboken, N.J. : Wiley, 2009 . xvi, 232 p. : 23 cm. Date:2009 Availability: Copies available: AUM Main Library (1),
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Preclinical safety evaluation of biopharmaceuticals : , a science-based approach to facilitating clinical trials /   Publication: Hoboken, N.J. : Wiley, 2008 . xxvi, 1033 p., [8] p. of plates : 25 cm. Date:2008 Availability: Copies available: AUM Main Library (2),
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Delivery technologies for biopharmaceuticals : , peptides, proteins, nucleic acids and vaccines /   Publication: Chichester, England : Wiley, 2009 . xx, 421 p. : 25 cm. Date:2009 Availability: Copies available: AUM Main Library (2),
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Drug efficacy, safety, and biologics discovery : , emerging technologies and tools /   Publication: Hoboken, N.J : Wiley, 2009 . xvi, 408 p., [16] p. of plates : 25 cm. Date:2009 Availability: Copies available: AUM Main Library (2),
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Advanced brand management : , from vision to valuation / by Temporal, Paul. Publication: New York : Wiley, 2010 . xix, 350 p. : 24 cm. Date:2010 Availability: Copies available: AUM Main Library (2),
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If you build it will they come? : , three steps to test and validate any market opportunity / by Adams, Rob, Publication: Hoboken, N.J. : Wiley, 2010 . vii, 215 p. ; 24 cm. Date:2010 Availability: Copies available: AUM Main Library (2),
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The CRB commodity yearbook 2010 /   Publication: Hoboken, N.J : Wiley, 2010 . 322 p. : 29 cm. + Date:2010 Availability: Copies available: AUM Main Library (2),
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Low impact building : , housing with renewable materials / by Woolley, Tom, Publication: Chichester, England : Wiley, 2013 . xviii, 234 p. : 25 cm Date:2013 Availability: Copies available: AUM Main Library (2),
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Computers and the environment : , understanding and managing their impacts /   Publication: Boston, MA : Kluwer Academic Publishers, 2003 . viii, 285 p. : 25 cm. Date:2003 Availability: Copies available: AUM Main Library (3),
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The coming economic collapse : , how you can thrive when oil costs $200 a barrel / by Leeb, Stephen, Publication: New York : Warner Business Books, 2007 . xi, 211 p. : 23 cm. Date:2007 Availability: Copies available: AUM Main Library (3),
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