Library of American University of Madaba
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The global brand : how to create and develop lasting brand value in the world market /
by Hollis, Nigel.
Published by : Palgrave Macmillan, (New York :) Physical details: xvii, 254 p. : ill. ; 25 cm. ISBN: 0230620566 Subject(s): Brand name products %Management. | Branding (Marketing) Year: 2010Online Resources:
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| Item type | Location | Call Number | Status | Date Due |
|---|---|---|---|---|
 Book |
AUM Main Library English Collections Hall | 658.827 H741 (Browse Shelf) | Available | |
| Book |
AUM Main Library English Collections Hall | 658.827 H741 (Browse Shelf) | Available | |
| Book |
AUM Main Library English Collections Hall | 658.827 H741 (Browse Shelf) | Available |
Includes bibliographical references (p. 239-246) and index.
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