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Marketing planning for the pharmaceutical industry /
by Lidstone, John,
Publication:
Brookfield, Vt. : Gower, 1999
. vii, 146 p. :
31 cm.
Date:1999
Availability:
Copies available:
AUM Main Library
(1),
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Brand risk : , adding risk literacy to brand management /
by Abrahams, David,
Publication:
Aldershot, England ; | Burlington, VT : Gower, 2008
. x, 212 p. :
25 cm.
Date:2008
Availability:
Copies available:
AUM Main Library
(2),
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The changing MO of the CMO : , how the convergence of brand and reputation is affecting marketers /
by Sachs, MaryLee.
Publication:
Burlington, VT : Gower, 2011
. xiv, 103 p. :
25 cm.
Date:2011
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Copies available:
AUM Main Library
(2),
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Memorable customer experiences : , a research anthology /
Publication:
Farnham, England ; | Burlington, VT : Gower, 2009
. xx, 295 p. :
25 cm.
Date:2009
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Copies available:
AUM Main Library
(2),
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Presentation planning and media relations for the pharmaceutical industry /
by Lidstone, John,
Publication:
Aldershot, Hants, England ; | Burlington, VT, : Gower, 2003
. vi, 151 p. :
25 cm.
Date:2003
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Copies available:
AUM Main Library
(2),
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Pharmaceutical metrics : , measuring and improving R & D performance /
by Zuckerman, David S.
Publication:
Aldershot, England ; | Burlington, VT : Gower, 2006
. xiv, 132 p. :
31 cm.
Date:2006
Availability:
Copies available:
AUM Main Library
(2),
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Managing market relationships : , methodological and empirical insights /
by Lindgreen, Adam.
Publication:
Farnham, Surrey, England ; | Burlington, VT : Gower Pub., 2008
. xvi, 223 p. :
24 cm.
Date:2008
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Copies available:
AUM Main Library
(2),
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Marketing planning for financial services /
by Stephenson, Roy,
Publication:
Aldershot, Hants, England ; | Burlington, VT : Gower, 2005
. x, 183 p. :
25 cm.
Date:2005
Availability:
Copies available:
AUM Main Library
(2),
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