|
|
| |
Marketing management : , knowledge and skills /
by Peter, J. Paul.
Publication:
New York : McGraw-Hill Irwin, 2011
. xviii, 830 p. :
27 cm.
Date:2011
Availability:
Copies available:
AUM Main Library
(2),
|
|
| |
A preface to marketing management /
by Peter, J. Paul.
Publication:
New York : McGraw-Hill/Irwin, 2011
. xiv, 258 p. :
26 cm.
Date:2011
Availability:
Copies available:
AUM Main Library
(2),
|
|
| |
Essentials of marketing management /
by Marshall, Greg W.
Publication:
New York, NY : McGraw-Hill/Irwin, 2011
. 1 v. (various pagings) :
29 cm.
Date:2011
Availability:
Copies available:
AUM Main Library
(2),
|
|
| |
Consumer behavior & marketing strategy /
by Peter, J. Paul.
Publication:
New York : McGraw-Hill Irwin, 2010
. xix, 554 p. :
27 cm.
Date:2010
Availability:
Copies available:
AUM Main Library
(2),
|
|
| |
Basic marketing : , a marketing strategy planning approach /
by Perreault, William D.
Publication:
New York : McGraw-Hill/Irwin, 2011
. xxxix, 746, [41] p. :
29 cm.
Date:2011
Availability:
Copies available:
AUM Main Library
(2),
|
|
| |
Marketing strategy : , a decision-focused approach /
Publication:
Boston, MA : McGraw-Hill Irwin, 2011
. xx, 352 p. :
26 cm.
Date:2011
Availability:
Copies available:
AUM Main Library
(2),
|
|
| |
Services marketing : , integrating customer focus across the firm /
by Zeithaml, Valarie A.
Publication:
Boston, MA : McGraw-Hill Irwin, 2009
. xxviii, 708 p. :
26 cm.
Date:2009
Availability:
Copies available:
AUM Main Library
(2),
|
|
| |
Marketing /
by Kerin, Roger A.
Publication:
Boston, MA : McGraw-Hill/Irwin, 2011
. liii, 746 p. ;
29 cm.
Date:2011
Availability:
Copies available:
AUM Main Library
(2),
|
|
| |
Marketing : , the core /
by Kerin, Roger A.
Publication:
New York : McGraw-Hill/Irwin, 2011
. xlix, 500 p. :
28 cm.
Date:2011
Availability:
Copies available:
AUM Main Library
(2),
|
|
| |
Advertising and promotion : , an integrated marketing communications perspective /
by Belch, George E.
Publication:
New York : McGraw-Hill/Irwin, 2012
. xxxv, 769 p. :
29 cm.
Date:2012
Availability:
Copies available:
AUM Main Library
(2),
|
|
| |
Marketing /
Publication:
Boston, MA : McGraw-Hill/Irwin, 2003
. xliii, 741 p. :
29 cm. +
Date:2003
Availability:
Copies available:
AUM Main Library
(3),
|
|
| |
Marketing : , principles of advertising & IMC 2.e /
by Duncan, Tom
Publication:
[New York] : McGraw-Hill/Irwin, 2008
. 724 p. ;
28 cm.
Date:2008
Availability:
Copies available:
AUM Main Library
(3),
|
|
| |
International marketing /
by Cateora, Philip R.
Publication:
Boston, MA : McGraw-Hill/Irwin, 2005
. xxxiii, 697 p. :
29 cm. +
Date:2005
Availability:
Copies available:
AUM Main Library
(1),
|
|
