Library of American University of Madaba
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Strategic advertising management /
by Percy, Larry.
Authors: Elliott, Richard H.%joint author Published by : Oxford University Press, (Oxford :) Physical details: xviii, 424 p. : ill. (some col.) ; 25 cm. ISBN: 0199532575 Subject(s): Sales promotion. | Advertising %Management. | Strategic planning. | Communication in marketing. Year: 2009Online Resources:
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| Item type | Location | Call Number | Status | Notes | Date Due |
|---|---|---|---|---|---|
 Book |
AUM Main Library English Collections Hall | 659.1 P475 (Browse Shelf) | Available | JBC/2011/10689 | |
| Book |
AUM Main Library English Collections Hall | 659.1 P475 (Browse Shelf) | Available | JBC/2011/10689 |
Browsing AUM Main Library Shelves, Shelving Location: English Collections Hall Close Shelf Browser
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| 659.1 L265Kleppner's Advertising procedure / | 659.1 L265Kleppner's Advertising procedure / | 659.1 P475Strategic advertising management / | 659.1 P475Strategic advertising management / | 659.1 R559Positioning : | 659.1 R559Positioning : |
Includes bibliographical references and index.
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