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Item type | Location | Call Number | Status | Notes | Date Due |
---|---|---|---|---|---|
Book | AUM Main Library English Collections Hall | 659.2072 D347 (Browse Shelf) | Available | JBC/2011/11487 | |
Book | AUM Main Library English Collections Hall | 659.2072 D347 (Browse Shelf) | Available | JBC/2011/11487 |
659.2 W667Public relations : | 659.2 W667Public relations : | 659.2 W667Public relations : | 659.2072 D347Qualitative research methods in public relations and marketing communications / | 659.2072 D347Qualitative research methods in public relations and marketing communications / | 660.2812 P964Product and process design principles : |
Includes bibliographical references and index.
The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and critical discourse analysis -- Phenomenology -- Additional approaches : historical research and action research -- Sampling -- Interviews -- Focus groups -- Observation -- Written, visual, and multi-media materials -- Analyzing and interpreting the data -- Writing the report -- Mixed methods research -- Finishing off.
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