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Item type | Location | Call Number | Status | Notes | Date Due |
---|---|---|---|---|---|
Book | AUM Main Library | 659.144 H236 (Browse Shelf) | Available | ||
Book | AUM Main Library | 659.144 H236 (Browse Shelf) | Available | JBC/2011/10742 |
No cover image available | |||||||
659.14 ن ا دالدعاية و الإعلان في السينما و التلفزيون / | 659.143 R534The 30-second storyteller : | 659.144 H236Handbook of research on digital media and advertising : | 659.144 H236Handbook of research on digital media and advertising : | 659.144 L783Computational advertising : | 659.144 M175The mood of information : |
Includes bibliographical references (p. 650-724) and index.
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
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