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Global marketing managemet : changes, new challenges /

by Lee, Kiefer
Authors: Carter, Steve%joint author Published by : Oxford University Press, (New York : ) Physical details: viii, 656 p. : col. ill. ISBN: 0199239428 Subject(s): International business enterprises %Management. | Strategic planning. | Export marketing %Management. | %Marketing %management Year: 2009
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 658.84 L485 (Browse Shelf) Available JBC/2011/8001
Book Book AUM Main Library English Collections Hall 658.84 L485 (Browse Shelf) Available JBC/2011/8001

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