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What is branding ? : , essential design handbooks /
by Healey, Matthew
Publication:
Mies ; | Hove : RotoVision, 2010
. 256 p. :
Date:2010
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Copywriting : , successful writing for design, advertising and marketing /
by Shaw, Mark
Publication:
London : Laurence King, 2009
. 216 p. :
Date:2009
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Consumer behaviour /
by Noel. Hayden
Publication:
Lausanne : AVA Book, 2009
. 175 p. :
Date:2009
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Wally onlins : , the brand handbook /
by Olins, Wally
Publication:
London : Thomas and Hudson, 2008
. 112 p. :
Date:2008
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100 habits of successful graphic designers : , Insider secrets on working smart and staying creative /
by Dougher, Sarah
Publication:
Gloucester, MA : Rockport, 2003
. 191 p. :
Date:2003
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The design entrepreneur : , turning graphic design into goods that sell /
by Heller, Steven
Publication:
Beverly, Mass : Rockport, 2008
. 240 p. :
Date:2008
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Brand-driven innovation : , strategies for development and design : required reading range model reader /
by Abbing, Erik Roscan
Publication:
Lausanne : AVA Academia, 2010
. 208 p. :
Date:2010
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The one to one manager : , real-world lessons in customer relationship management /
by Peppers, Don
Publication:
New York : Currency and Doubleday, 2000
. xvii, 268 p.
Date:2000
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Your marketing sucks /
by Stevens, Mark
Publication:
New York : Three Rivers Press, 2005
. 238 p. :
Date:2005
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Predatory marketing : , what everyone in business needs to know to win today's consumer /
by Beemer. C. Britt
Publication:
New York : Broadway Book, 1997
. xvi, 288 p.
Date:1997
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International marketing /
by Cateora, Philip R.
Publication:
New York : McGraw-Hil/Irwin, 2011
. xxxiii, 6222 p. :
Date:2011
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The iovemarks effect : , winning in the consumer revolution /
by Roberts, Kevin
Publication:
Brooklyn, NY : Power House Books, 2006
. 272 p. :
Date:2006
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International marketing /
by Ghauri, Pervez
Publication:
London : McGraw-Hill, 2010
. xlvi, 682 p. :
Date:2010
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The one to one fieldbook : , the complete toolkit for implementing a 1 to 1 marketing program /
by Peppers, Don
Publication:
New York : Currency Book, 1999
. xxiv, 406 p. :
Date:1999
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Why she buys : , the new strategy for reaching the world's most powerful consumers /
by Brennan, Bridget
Publication:
New York : Crown Business, 2009
. viii, 322 p.
Date:2009
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Lovemarks : , the future beyond brands /
by Roberts, Kevin
Publication:
New York : Power House Books, 2005
. 245 p. :
Date:2005
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The McGraw-Hill 36-hour course : , product development /
by Belz, Andrea
Publication:
New York : McGraw-Hill, 2011
. xii, 237 p. :
Date:2011
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Different : escaping the competitive herd /
by Moon, Youngme
Publication:
New York : Crown Business, 2010
. xviii, 268 p. :
Date:2010
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Buying in : , what we buy and who we are ? /
by Walker, Rob
Publication:
New York : Random House, 2008
. xxi, 291 p.
Date:2008
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The anatomy of buzz : , real-life lessons in world-of- mouth marketing /
by Rosen, Emanuel
Publication:
New York : Doubleday, 2004
. xvi, 360 p.
Date:2004
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