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Strategic brand management /

by Elliott, Richard H.
Authors: Percy, Larry.%joint author | Pervan, Simon.%joint author Published by : Oxford University Press, (Oxford :) Physical details: xv, 303 p. : ill. ; 25 cm. ISBN: 019956521X Subject(s): Product management. | Strategic planning. Year: 2011
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 658.827 E468 (Browse Shelf) Available JBC/2011/10689
Book Book AUM Main Library English Collections Hall 658.827 E468 (Browse Shelf) Available JBC/2011/10689
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658.823 R288Really good packaging explained : 658.827 A111Building strong brands / 658.827 E468Strategic brand management / 658.827 E468Strategic brand management / 658.827 H339Harvard business review on brand management. 658.827 H339Harvard business review on brand management.

Includes bibliographical references (p. 283-284) and index.

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