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Managing service firms : , the power of managerial marketing /
by Skalen, Per.
Publication:
New York : Routledge, 2010
. xii, 185 p. :
24 cm.
Date:2010
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Entrepreneurship marketing : , principles and practice of SME marketing /
Publication:
Abingdon, Oxon ; | New York : Routledge, 2011
. pxxi, 457 p. :
26 cm.
Date:2011
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International marketing /
by Terpstra, Vern.
Publication:
Fort Worth : Dryden Press, 2000
. xxv, 753 p. :
29 cm. +
Date:2000
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Marketing strategy : , a decision-focused approach /
Publication:
Boston, MA : McGraw-Hill Irwin, 2011
. xx, 352 p. :
26 cm.
Date:2011
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Global marketing /
by Gillespie, Kate.
Publication:
Australia : South-Western Cengage Learning, 2011
. xxiv, 576 p. :
27 cm.
Date:2011
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Strategic marketing : , creating competitive advantage /
by West, Douglas C.
Publication:
Oxford : Oxford University Press, 2010
. xxvi, 585 p. :
25 cm.
Date:2010
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Marketing management /
by Kotler, Philip.
Publication:
Upper Saddle River, N.J : Prentice Hall, 2012
. xxii, 679, [131] p. :
29 cm.
Date:2012
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Marketing strategy masterclass : , the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy /
by Fifield, Paul.
Publication:
Amsterdam : Elsevier Butterworth-Heinemann, 2008
. xxviii, 599 p. :
25 cm.
Date:2008
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Global marketing managemet : , changes, new challenges /
by Lee, Kiefer
Publication:
New York : Oxford University Press, 2009
. viii, 656 p. :
Date:2009
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Services marketing : , people, technology, strategy /
by Lovelock, Christopher H.
Publication:
Boston, MA : Pearson, 2011
. 248 p. :
29 cm.
Date:2011
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International marketing strategy : , analysis, development and implementation /
by Doole, Isobel.
Publication:
Andover : South-Western, Cengage Learning, 2008
. xxiv, 462 p. :
28 cm.
Date:2008
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Operating globally : , operations /
by Zuckerman, Amy
Publication:
Oxford : Capstone Pub., 2002
. 120 p. ;
118 cm.
Date:2002
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