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Marketing methods to improve company strategy : , applied tools and frameworks to improve a company's competitiveness using a network approach / by Neves, Marcos Fava. Publication: New York : Routledge, 2010 . viii, 127 p. : 23 cm. Date:2010 Availability: Copies available: AUM Main Library (2),
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Strategic advertising management / by Percy, Larry. Publication: Oxford : Oxford University Press, 2009 . xviii, 424 p. : 25 cm. Date:2009 Availability: Copies available: AUM Main Library (2),
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Marketing strategy masterclass : , the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy / by Fifield, Paul. Publication: Amsterdam : Elsevier Butterworth-Heinemann, 2008 . xxviii, 599 p. : 25 cm. Date:2008 Availability: Copies available: AUM Main Library (2),
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Global marketing managemet : , changes, new challenges / by Lee, Kiefer Publication: New York : Oxford University Press, 2009 . viii, 656 p. : Date:2009 Availability: Copies available: AUM Main Library (2),
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Strategic marketing management : , a business process approach / by Moutinho, Luiz Publication: Andover : Cengage Learning, 2010 . xxii, 490 p. : 26 cm. Date:2010 Availability: Copies available: AUM Main Library (2),
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Strategic marketing decisions in global markets / by Doole, Isobel, Publication: London : Thomson Learning, 2005 . xxiv, 343 p. : 28 cm. Date:2005 Availability: Copies available: AUM Main Library (3),
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Global strategy / by Lamont, Douglas Publication: Oxford : Capstone Pub., 2002 . 140 p. ; 18 cm. Date:2002 Availability: Copies available: AUM Main Library (3),
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