|
|
| |
Marketing methods to improve company strategy : , applied tools and frameworks to improve a company's competitiveness using a network approach /
by Neves, Marcos Fava.
Publication:
New York : Routledge, 2010
. viii, 127 p. :
23 cm.
Date:2010
Availability:
Copies available:
AUM Main Library
(2),
|
|
| |
Strategic advertising management /
by Percy, Larry.
Publication:
Oxford : Oxford University Press, 2009
. xviii, 424 p. :
25 cm.
Date:2009
Availability:
Copies available:
AUM Main Library
(2),
|
|
| |
Marketing strategy masterclass : , the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy /
by Fifield, Paul.
Publication:
Amsterdam : Elsevier Butterworth-Heinemann, 2008
. xxviii, 599 p. :
25 cm.
Date:2008
Availability:
Copies available:
AUM Main Library
(2),
|
|
| |
Global marketing managemet : , changes, new challenges /
by Lee, Kiefer
Publication:
New York : Oxford University Press, 2009
. viii, 656 p. :
Date:2009
Availability:
Copies available:
AUM Main Library
(2),
|
|
| |
Strategic marketing management : , a business process approach /
by Moutinho, Luiz
Publication:
Andover : Cengage Learning, 2010
. xxii, 490 p. :
26 cm.
Date:2010
Availability:
Copies available:
AUM Main Library
(2),
|
|
| |
Strategic marketing decisions in global markets /
by Doole, Isobel,
Publication:
London : Thomson Learning, 2005
. xxiv, 343 p. :
28 cm.
Date:2005
Availability:
Copies available:
AUM Main Library
(3),
|
|
| |
Global strategy /
by Lamont, Douglas
Publication:
Oxford : Capstone Pub., 2002
. 140 p. ;
18 cm.
Date:2002
Availability:
Copies available:
AUM Main Library
(3),
|
|
