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Marketing methods to improve company strategy : , applied tools and frameworks to improve a company's competitiveness using a network approach / by Neves, Marcos Fava. Publication: New York : Routledge, 2010 . viii, 127 p. : 23 cm. Date:2010 Availability: Copies available: AUM Main Library (2),
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Marketing IT products and services / by Keyes, Jessica, Publication: Boca Raton, FL : CRC Press, 2010 . xviii, 324 p. : 25 cm. + Date:2010 Availability: Copies available: AUM Main Library (2),
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Introduction to marketing / by Lamb, Charles W. Publication: Mason, OH : South-Western Cengage Learning, 2011 . xxv, 777 p. : 29 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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Chaotics : , the business of managing and marketing in the age of turbulence / by Kotler, Philip. Publication: New York : American Management Association, 2009 . xiii, 206 p. : 24 cm. Date:2009 Availability: Copies available: AUM Main Library (2),
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Pharmacy management, leadership, marketing, and finance /   Publication: Sudbury, Mass. : Jones and Bartlett Publishers, 2011 . xxix, 560 p. : Date:2011 Availability: Copies available: AUM Main Library (2),
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The McGraw-Hill 36-hour course : , product development / by Belz, Andrea Publication: New York : McGraw-Hill, 2011 . xii, 237 p. : Date:2011 Availability: Copies available: AUM Main Library (2),
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What were they thinking ? : , marketing lessons you can learn from products that flopped / by McMath, Robert M. Publication: New York : Three Rivers Press, 1998 . xvi, 240 p. : Date:1998 Availability: Copies available: AUM Main Library (2),
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Marketing / by Baines, Paul Publication: New York : Oxford University Press, 2008 . xxvii, 859 p. Date:2008 Availability: Copies available: AUM Main Library (3),
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Strategic brand management for B2B markets : , a road map for organizational transformation / by Sarin, Sharad Publication: London : Pesponse, 2010 . xv, 262 p. Date:2010 Availability: Copies available: AUM Main Library (2),
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Total relationship marketing / by Gummesson, Evert Publication: Amsterdam : Butterworth-Heinemann, 2008 . xiv, 376 p. : Date:2008 Availability: Copies available: AUM Main Library (2),
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Principles and practice of marketing / by Jobber, David, Publication: London : McGraw-Hill, 2010 . xxx, 946 p. : 25 cm. Date:2010 Availability: Copies available: AUM Main Library (2),
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Marketing, a managerial approach / by Cunningham, William Hughes. Publication: Cincinnati, OH : South-Western Pub., 1981 . ix, 662 p. : 24 cm. Date:1981 Availability: Copies available: AUM Main Library (1),
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Marketing 2.0 : , strategies for closer customer relationships / by Corbae, Gerald, Publication: Berlin ; | New York : Springer, 2003 . vi, 151 p. : 25 cm. Date:2003 Availability: Copies available: AUM Main Library (3),
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Introduction to marketing / by McDaniel, Carl Publication: Mason, Ohio : Thomson/South-Western, 2006 . xxv, 736 p. : 29 cm. Date:2006 Availability: Copies available: AUM Main Library (3),
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Channel management : , marketing / by Forsyth, Patrick Publication: Oxford : Capstone Pub., 2002 . 114 p. ; 18 cm. Date:2002 Availability: Copies available: AUM Main Library (3),
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Brand manners : , how to create the self-confident organisation to live the brand / by Pringle, Hamish. Publication: Chichester, England : Wiley, 2001 . xiv, 314 p. : 24 cm. Date:2001 Availability: Copies available: AUM Main Library (1),
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Brand manners : , how to create the self-confident organisation to live the brand / by Pringle, Hamish. Publication: Chichester, England : Wiley, 2001 . xiv, 314 p. : 24 cm. Date:2001 Availability: Copies available: AUM Main Library (1),
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Sales & marketing kit with CD ROM : , a business improvement program for managers ... / by Overton, Rodney Publication: Sydney : Martin Books, 2001 . 158 p. ; 32 cm. Date:2001 Availability: Copies available: AUM Main Library (1),
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Category management : , a plaaning kit : a planning kit complete with CD ROM / by Jane, Tiffany Publication: Sydney : Martin Books, 2004 . 101 p. ; 32 cm. + Date:2004 Availability: Copies available: AUM Main Library (1),
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Building strong brands / by Aaker, David A Publication: London : Pocket Books, 2010 . ix, 380 p. : 25 cm. Date:2010 Availability: Copies available: AUM Main Library (1),
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