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Marketing strategy : , a decision-focused approach /   Publication: Boston, MA : McGraw-Hill Irwin, 2011 . xx, 352 p. : 26 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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Chaotics : , the business of managing and marketing in the age of turbulence / by Kotler, Philip. Publication: New York : American Management Association, 2009 . xiii, 206 p. : 24 cm. Date:2009 Availability: Copies available: AUM Main Library (2),
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Marketing planning : , a workbook for marketing managers / by Dibb, Sally, Publication: London : South-Western Cengage Learning, 2008 . xxv, 227 p. : 25 cm. Date:2008 Availability: Copies available: AUM Main Library (2),
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Global marketing / by Gillespie, Kate. Publication: Australia : South-Western Cengage Learning, 2011 . xxiv, 576 p. : 27 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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Green marketing management / by Dahlstrom, Robert. Publication: Mason, OH : South-Western, 2010 . xxviii, 334 p. ; 28 cm. Date:2010 Availability: Copies available: AUM Main Library (2),
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Strategic marketing : , creating competitive advantage / by West, Douglas C. Publication: Oxford : Oxford University Press, 2010 . xxvi, 585 p. : 25 cm. Date:2010 Availability: Copies available: AUM Main Library (2),
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Pharmacy management, leadership, marketing, and finance /   Publication: Sudbury, Mass. : Jones and Bartlett Publishers, 2011 . xxix, 560 p. : Date:2011 Availability: Copies available: AUM Main Library (2),
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Marketing management / by Kotler, Philip. Publication: Upper Saddle River, N.J : Prentice Hall, 2012 . xxii, 679, [131] p. : 29 cm. Date:2012 Availability: Copies available: AUM Main Library (3),
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Marketing strategy masterclass : , the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy / by Fifield, Paul. Publication: Amsterdam : Elsevier Butterworth-Heinemann, 2008 . xxviii, 599 p. : 25 cm. Date:2008 Availability: Copies available: AUM Main Library (2),
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The business of champagne /   Publication: New York : Routledge, 2012 . xvi, 211 p. : 25 cm. Date:2012 Availability: Copies available: AUM Main Library (1),
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Marketing 11/12 : annual editions /   Publication: New York : McGraw-Hill, 2011 . xiv, 153 p. Date:2011 Availability: Copies available: AUM Main Library (2),
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What is branding ? : , essential design handbooks / by Healey, Matthew Publication: Mies ; | Hove : RotoVision, 2010 . 256 p. : Date:2010 Availability: Copies available: AUM Main Library (2),
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Wally onlins : , the brand handbook / by Olins, Wally Publication: London : Thomas and Hudson, 2008 . 112 p. : Date:2008 Availability: Copies available: AUM Main Library (2),
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100 habits of successful graphic designers : , Insider secrets on working smart and staying creative / by Dougher, Sarah Publication: Gloucester, MA : Rockport, 2003 . 191 p. : Date:2003 Availability: Copies available: AUM Main Library (2),
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The one to one manager : , real-world lessons in customer relationship management / by Peppers, Don Publication: New York : Currency and Doubleday, 2000 . xvii, 268 p. Date:2000 Availability: Copies available: AUM Main Library (2),
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The iovemarks effect : , winning in the consumer revolution / by Roberts, Kevin Publication: Brooklyn, NY : Power House Books, 2006 . 272 p. : Date:2006 Availability: Copies available: AUM Main Library (2),
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The McGraw-Hill 36-hour course : , product development / by Belz, Andrea Publication: New York : McGraw-Hill, 2011 . xii, 237 p. : Date:2011 Availability: Copies available: AUM Main Library (2),
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What were they thinking ? : , marketing lessons you can learn from products that flopped / by McMath, Robert M. Publication: New York : Three Rivers Press, 1998 . xvi, 240 p. : Date:1998 Availability: Copies available: AUM Main Library (2),
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Global marketing managemet : , changes, new challenges / by Lee, Kiefer Publication: New York : Oxford University Press, 2009 . viii, 656 p. : Date:2009 Availability: Copies available: AUM Main Library (2),
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Marketing / by Baines, Paul Publication: New York : Oxford University Press, 2008 . xxvii, 859 p. Date:2008 Availability: Copies available: AUM Main Library (3),
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