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Item type | Location | Call Number | Status | Date Due |
---|---|---|---|---|
Book | AUM Main Library | 658.8 T861 (Browse Shelf) | Available |
658.8 S626Managing service firms : | 658.8 S846Your marketing sucks / | 658.8 S846Your marketing sucks / | 658.8 T861A genie's wisdom : | 658.8 W377Industrial marketing strategy / | 658.8 W424Hands-on social marketing : a step-by-step guide to designing change for good / |
The arrival -- What is the essence of marketing? -- What's branding all about? -- What should be my product strategy? -- How do I get my pricing right? -- Are there limits to growth? -- What is good research? -- How do I evaluate advertising? -- How do I pick the right medium? -- How important are logos? -- What mistakes are made most often?
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