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Marketing methods to improve company strategy : , applied tools and frameworks to improve a company's competitiveness using a network approach / by Neves, Marcos Fava. Publication: New York : Routledge, 2010 . viii, 127 p. : 23 cm. Date:2010 Availability: Copies available: AUM Main Library (2),
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Managing service firms : , the power of managerial marketing / by Skalen, Per. Publication: New York : Routledge, 2010 . xii, 185 p. : 24 cm. Date:2010 Availability: Copies available: AUM Main Library (2),
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Managing and marketing tourist destinations : , strategies to gain a competitive edge / by Kozak, M. Publication: New York : Routledge, 2011 . xx, 242 p. : 24 cm. Date:2011 Availability: Copies available: AUM Main Library (1),
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Entrepreneurship marketing : , principles and practice of SME marketing /   Publication: Abingdon, Oxon ; | New York : Routledge, 2011 . pxxi, 457 p. : 26 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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Marketing IT products and services / by Keyes, Jessica, Publication: Boca Raton, FL : CRC Press, 2010 . xviii, 324 p. : 25 cm. + Date:2010 Availability: Copies available: AUM Main Library (2),
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Strategic advertising management / by Percy, Larry. Publication: Oxford : Oxford University Press, 2009 . xviii, 424 p. : 25 cm. Date:2009 Availability: Copies available: AUM Main Library (2),
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International marketing / by Terpstra, Vern. Publication: Fort Worth : Dryden Press, 2000 . xxv, 753 p. : 29 cm. + Date:2000 Availability: Copies available: AUM Main Library (2),
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Marketing management : , knowledge and skills / by Peter, J. Paul. Publication: New York : McGraw-Hill Irwin, 2011 . xviii, 830 p. : 27 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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A preface to marketing management / by Peter, J. Paul. Publication: New York : McGraw-Hill/Irwin, 2011 . xiv, 258 p. : 26 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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Essentials of marketing management / by Marshall, Greg W. Publication: New York, NY : McGraw-Hill/Irwin, 2011 . 1 v. (various pagings) : 29 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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Basic marketing : , a marketing strategy planning approach / by Perreault, William D. Publication: New York : McGraw-Hill/Irwin, 2011 . xxxix, 746, [41] p. : 29 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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Brand risk : , adding risk literacy to brand management / by Abrahams, David, Publication: Aldershot, England ; | Burlington, VT : Gower, 2008 . x, 212 p. : 25 cm. Date:2008 Availability: Copies available: AUM Main Library (2),
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Essentials of marketing management / by Lancaster, Geoffrey, Publication: London : Routledge, 2011 . xxv, 524 p. : 26 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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Marketing management /   Publication: Harlow, England ; Pearson/Prentice Hall, 2009 . xxxviii, 889 p. : 29 cm. Date:2009 Availability: Copies available: AUM Main Library (2),
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Marketing management : , a value creation process / by Dubois, Pierre-Louis. Publication: Houndmills, Basingstoke, Hampshire ; | New York : Palgrave Macmillan, 2007 . xiv, 466 p. : 26 cm. Date:2007 Availability: Copies available: AUM Main Library (2),
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Interactive services marketing / by Fisk, Raymond P. Publication: Boston, MA : Houghton Mifflin, 2008 . xxiv, 276 p. : 26 cm. Date:2008 Availability: Copies available: AUM Main Library (2),
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Business marketing management : , B2B / by Hutt, Michael D. Publication: Mason, OH : South-Western Cengage Learning, 2010 . xxxiii, 634 p. : 26 cm. Date:2010 Availability: Copies available: AUM Main Library (2),
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Marketing management strategies / by Ferrell, O. C. Publication: Australia ; | Mason, Ohio : South-Western Cengage Learning, 2011 . xxiiI, 743 p. : 26 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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Principles of supply chain management : , a balanced approach / by Wisner, Joel D. Publication: Mason, OH : South-Western Cengage Learning, 2008 . xiii, 562 p. : 27 cm. + Date:2008 Availability: Copies available: AUM Main Library (2),
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Introduction to marketing / by Lamb, Charles W. Publication: Mason, OH : South-Western Cengage Learning, 2011 . xxv, 777 p. : 29 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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