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Essentials of marketing management /
by Marshall, Greg W.
Publication:
New York, NY : McGraw-Hill/Irwin, 2011
. 1 v. (various pagings) :
29 cm.
Date:2011
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(2),
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Consumer behavior & marketing strategy /
by Peter, J. Paul.
Publication:
New York : McGraw-Hill Irwin, 2010
. xix, 554 p. :
27 cm.
Date:2010
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Turn clicks into customers : , proven marketing techniques for converting online traffic into revenue /
by Forrester, Duane.
Publication:
New York : McGraw-Hill, 2010
. xv, 220 p. :
24 cm.
Date:2010
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Basic marketing : , a marketing strategy planning approach /
by Perreault, William D.
Publication:
New York : McGraw-Hill/Irwin, 2011
. xxxix, 746, [41] p. :
29 cm.
Date:2011
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Marketing planning for the pharmaceutical industry /
by Lidstone, John,
Publication:
Brookfield, Vt. : Gower, 1999
. vii, 146 p. :
31 cm.
Date:1999
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(1),
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Harvard business essentials : , marketer's toolkit : the 10 strategies you need to succeed.
Publication:
Boston, Mass. : Harvard Business School Press, 2006
. xviii, 230 p. :
24 cm.
Date:2006
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Brand risk : , adding risk literacy to brand management /
by Abrahams, David,
Publication:
Aldershot, England ; | Burlington, VT : Gower, 2008
. x, 212 p. :
25 cm.
Date:2008
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Social marketing for public health : , global trends and success stories /
Publication:
Sudbury, Mass : Jones and Bartlett, 2011
. xxv, 422 p. :
23 cm.
Date:2011
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The changing MO of the CMO : , how the convergence of brand and reputation is affecting marketers /
by Sachs, MaryLee.
Publication:
Burlington, VT : Gower, 2011
. xiv, 103 p. :
25 cm.
Date:2011
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Memorable customer experiences : , a research anthology /
Publication:
Farnham, England ; | Burlington, VT : Gower, 2009
. xx, 295 p. :
25 cm.
Date:2009
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Presentation planning and media relations for the pharmaceutical industry /
by Lidstone, John,
Publication:
Aldershot, Hants, England ; | Burlington, VT, : Gower, 2003
. vi, 151 p. :
25 cm.
Date:2003
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Healthcare relationship marketing : , strategy, design and measurement /
by Haimowitz, Ira J.
Publication:
Burlington, VT : Ashgate, 2010
. xxi, 237 p. :
25 cm.
Date:2010
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Pharmaceutical metrics : , measuring and improving R & D performance /
by Zuckerman, David S.
Publication:
Aldershot, England ; | Burlington, VT : Gower, 2006
. xiv, 132 p. :
31 cm.
Date:2006
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Managing market relationships : , methodological and empirical insights /
by Lindgreen, Adam.
Publication:
Farnham, Surrey, England ; | Burlington, VT : Gower Pub., 2008
. xvi, 223 p. :
24 cm.
Date:2008
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Marketing planning for financial services /
by Stephenson, Roy,
Publication:
Aldershot, Hants, England ; | Burlington, VT : Gower, 2005
. x, 183 p. :
25 cm.
Date:2005
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Qualitative research methods in public relations and marketing communications /
by Daymon, Christine.
Publication:
New York, NY : Routledge, 2011
. xi, 397 p. ;
25 cm.
Date:2011
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Interactive marketing : , revolution or rhetoric? /
by Miles, Christopher,
Publication:
New York : Routledge, 2010
. 242 p. :
24 cm.
Date:2010
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Essentials of marketing management /
by Lancaster, Geoffrey,
Publication:
London : Routledge, 2011
. xxv, 524 p. :
26 cm.
Date:2011
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Marketing management /
Publication:
Harlow, England ; Pearson/Prentice Hall, 2009
. xxxviii, 889 p. :
29 cm.
Date:2009
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Marketing research : , a practical approach /
by Kolb, Bonita M.
Publication:
Los Angeles, CA : SAGE, 2008
. xiii, 292 p. ;
24 cm.
Date:2008
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